zeelproject.com / Marche / Giovannetti / Chi siamo
Giovannetti
Sito Web
Principale (10)Modelli 3D (10)Scene 3D (0)Trame (0)Cataloghi (0)Blog (0)Chi siamo

Merged into the green of the Pistoia countryside, where the nurseries form regular and rational plots, there’s the Giovannetti plant, which, due to the peculiarity of its structure, may be defined as almost a “totem” of the architecture of the seventies.

The company, founded and still lead with great energy by Chevalier of Industry Benito Luigi Giovannetti, was born in the mid-sixties and immediately gained worldwide attention with its innovative and researched products, perfectly matching the climate of experimentation of those years, when new forms were created and new ways were sought to satisfy the growing necessity of relaxing, joining together and conversing.

This is the philosophy that in the sixties gave birth to Bazaar, Onos, Teso, Lambda, and Yates, designed by Superstudio, The industrial maturity was expressed by Giovannetti, who proposed to one of his collaborators, Alessandro Becchi, new solutions for a project giving life to Anfibio.

A project born to favor a pleasant dialogue between couples.

Joining ideas and numbers, Anfibio represented the commercial growth of the company (40.000 pieces produced since 1970) and made its rise to the Olympus of art and design. In 1972 Anfibio was presented in New York at a famous exhibition called “The Italian Landscape”, showing the highlights of Italian design; the following year it became part of the collection of the most important Museum of Contemporary Art, the MoMa in New York.