The WOODLED company appeared in Moscow in 2016. The idea to create their own brand came to the certified aircraft designers, Denis and Evgenia Dianov, during the renovation in a new apartment. The basis of the business was the desire to bring to the market non-standard and functional lamps made from natural materials. One of WOODLED's trademarks, the Rotor luminaire, received a bronze medal at the 2017 A'Design Award & Competition international design award.