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Vitacer
Vitacer is a new brand name specializing in the manufacture and sale of ceramic wall and floor tiles. It was created with a view to developing a solid ever-increasing range of cutting-edge products, while also guaranteeing unbeatable quality and service.

To achieve this goal, strong investment was made into technology in search of new ingenious, more productive work processes. A foothold was also gained in various markets worldwide.

In keeping with its bid to launch innovative top-quality products and systems, Vitacer has pioneered the sale of 20mm-thick outdoor ceramic tiles with a safe non-slip grip, high bending strength and high breaking load, in addition to its Smooth&Grip porcelain tiles, which combine a smooth feel with a non-slip grip.

At its Vila-real head office in Castellón, Vitacer manufactures and distributes different types of porcelain tiles and white-body wall tiles in varying formats and finishes. Thanks to its top-quality service and wide choice of products, the brand name is all set to forge a leading reputation in the world ceramic tile sector.


MISSION


To offer consumers ceramic tiles with high-tech properties and a strong visual appeal, generating long-lasting synergies. Our customers are our priority, and so innovating and boosting our customers’ confidence in Vitacer are all important factors in our day-to-day work.


VISION


To be a world leader in the manufacture and supply of ground-breaking ceramic tile products and related building systems so as to contribute to the creation of safe, sustainable, eye-catching design projects.


VALUES


QUALITY, SERVICE, INNOVATION, RELIABILITY, EFFICIENCY